Greg Chaffins 
Now I think this is a good idea – a macro lens that you can fit on practically any smartphone. How many times have you bought an accessory for your favorite device, only to have it obsolete the next time you upgrade? With this low priced option you can take your macro lens with you when you move up.
Sample Macro Image from Product Website
The design is basically a macro lens mounted onto a large rubber band. You can easily stick the lens in a pocket, and pop it on whenever you need to take a close up picture. You can even share it with s smartphone user who has a completely different device. And at only $15, you won't panic if you lose it on a campout. The Rubber Band Macro Lens can be found at Photojojo.com.
via OhGizmo
Macrophotography
Macrophotography is close-up photography, usually of very small subjects. Classically a macrophotograph is one in which the size of the subject on the negative is greater than life size. However in modern use it refers to a finished photograph of a subject at greater than life size.
source:wikipedia
